Why Entrepreneurs Need to Develop Creative Writing Skills

A problem we often see entrepreneurs facing is their writing. This can be in email campaigns, website copy, marketing content, SEO, brand bibles, or a hundred other little things.

In order to be successful in the arena, entrepreneurs need to have a distinctive voice, in other words, writing style, that matches across all platforms. This is where creative writing skills come in. Now, if you're just starting out you may be thinking, "I'll just hire someone to do this for me when I have the funds". Or, if you're already finding some success, you may think your skills are doing just fine. And they might be "just fine", but just fine is not enough in this market.

If you're one of those people we mentioned who is just starting out and aiming to bring a copywriter or marketing specialist on board to oversee your creative writing needs, that's fantastic! However, you can't rely on the EVENTUALLY. You need to rely on the right now, and the right now is you.

When your company/brand/service/etc. launches, you need to be ready and you need to be consistent. Why? Because consistency creates trust, trust creates loyalty, and loyalty creates success.

If you don't have the funds to hire a creative specialist, or you are a one man show you need to take on that role. So creative writing skills need to be your priority. But how do you develop them?

In two days, we will be launching our writers guidebook for entrepreneuers, in partnership with The Undressed Society Publishing House. This guidebook will walk you through all the steps you need to know to develop your writing pratice.

However, while the guidebook is a great first step, and a truly exceptional helper, there are also alternative options.

Free options:

Look up free creative writing courses online

Search creative writing advice on Pinterest and Instagram

Grab a journal/notebook/computer and start writing! Develop your skills by practicing them daily.

Paid Options:

Sign up for creative writing classes

Sign up for creative writing seminars

Higher a consultant or specialist to help train you and develop your skills

It doesn't matter what route you want or can afford to take. What matters is the work and passion you put in.

Now that you've started to learn, you can begin to implement, but remember, implementation can only come after learning, practicing, and bettering your skills.

When you begin to implement your newly developed writing style, you will find a consistent tone and voice has begun to take shape across all of your content. This is exactly what you want. Another thing you are going to notice is how much work needs to go into the areas you thought were perfectly fine. In order to create a consistent voice changes will need to be made everywhere. This is why we reccomend developing these skills BEFORE your launch takes place. Truly, the best time to develop your creative writing skills is at your companies conception until the end of time.

Now that you've begun to implement your new skills across your platforms, content, write ups, business plans, and everything in between, your going to see a few major changes.

Firstly, you will notice a new sense of clarity. Your business model, mission, and goals will become clearer to you and your target audience. This will be followed by a sense of relief. Clarity leads to organization and organization will lead to minimization of stress.

Following the internal feelings that these new skills will bring you, is growth. Developing your creative writing skills will help you grow in a number of ways. As we previosuy mentioned, you will build better client relationships through consistency, clarity, and creativity.

Your brand, and therefore your company, will build rapport and trust with its clientele. Your website will be ranked higher on Google, more easily navigated and understood, and most importantly, more desirable to your target audience.

Crazy right? By learning and implementing one new skill, your company will find growth in every area, leading to success and fulfillment.

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